Helping to bring
Intuitive
User Experience
to shopping & service sites
Your website is ever evolving and requires the proper guidance. We partner with you using UX and design best practices coupled with data-driven insights to make the macro- and micro-improvements that maximize conversion.
Years of Experience
Successful Projects
Our Services
Conversion Analysis
Using your data, we evaluate your site and your user patterns to build a hit-list of tasks & projects designed to increase engagement, satisfaction and, ultimately, conversion
UX Research
We research and evaluate best-practices for your unique industry and market then marry the findings with affinities within your customer base, business goals and core KPIs
UX/UI Design
We have decades of experience translating your requirements, goals and your brand aesthetic into beautiful, engaging and usable designs for your customers
Testing (A/B & Usability)
Who better to tell you what will move the needle than your customers themselves? We’ll help you hypothesize and design tests that highlight and confirm your biggest opportunities.
Front-End Development
With considerations for SEO and accessibility, we use the latest front-end coding techniques to build pixel-perfect web experiences
And More...
We’ve seen everything! With over 20 years of experience in design, development and user analysis, we can help you to meet your business goals!
How we can help
Conversion Analysis
Using your data, we evaluate your site and your user patterns to build a hit-list of tasks & projects designed to increase engagement, satisfaction and, ultimately, conversion
UX Research
We research and evaluate best-practices for your unique industry and market then marry the findings with affinities within your customer base, business goals and core KPIs
UX/UI Design
We have decades of experience translating your requirements, goals and your brand aesthetic into beautiful, engaging and usable designs for your customers
Testing (A/B & Usability)
Who better to tell you what will move the needle than your customers themselves? We’ll help you hypothesize and design tests that highlight and confirm your biggest opportunities.
Front-End Development
With considerations for SEO and accessibility, we use the latest front-end coding techniques to build pixel-perfect web experiences
And More...
We’ve seen everything! With over 20 years of experience in design, development and user analysis, we can help you to meet your business goals!
How we can help
Conversion Analysis
Using your data, we evaluate your site and your user patterns to build a hit-list of tasks & projects designed to increase engagement, satisfaction and, ultimately, conversion
UX Research
We research and evaluate best-practices for your unique industry and market then marry the findings with affinities within your customer base, business goals and core KPIs
UX/UI Design
We have decades of experience translating your requirements, goals and your brand aesthetic into beautiful, engaging and usable designs for your customers
Testing (A/B & Usability)
Who better to tell you what will move the needle than your customers themselves? We’ll help you hypothesize and design tests that highlight and confirm your biggest opportunities.
Front-End Development
With considerations for SEO and accessibility, we use the latest front-end coding techniques to build pixel-perfect web experiences
And More...
We’ve seen everything! With over 20 years of experience in design, development and user analysis, we can help you to meet your business goals!
I’ve worked with Brian for nearly 20 years and have always valued his talent and expertise as a creative director and UX/UI specialist. His thoughtful, commercially minded approach has consistently elevated the quality and performance of my digital initiatives. Brian brings professionalism, dependability, and clear communication to every project, which makes the process smooth and productive. His involvement gives me confidence that my digital work is in great hands and has been a key contributor to brand growth and success. Whether you’re tackling website improvements, conversion rate optimization, UX, design, or front-end development, Brian is the person you want on your team. Partnering with him is always a smart move.
Brian is an exceptionally professional UX designer who effortlessly translates complex design requirements into clear, actionable insights for clients, ensuring they feel informed and confident throughout the process. His deep understanding of backend technologies allows him to design front-end experiences that are not only visually compelling but also seamlessly functional and technically sound. At Inverse Paradox, we’re always happy to collaborate with Brian as one of our leading design partners.
From the start, Brian brought a thoughtful, data-informed approach to every project, always considering the full context and helping us weigh all variables before making decisions. His transparency, expertise, and collaborative nature have made him an invaluable partner through multiple phases of our website’s evolution. Every A/B test he has recommended has delivered meaningful, positive results—leading to impactful optimizations and deeper insights into our users’ behaviors. Beyond strategy, Brian has also played a key role in execution and implementation, ensuring nothing gets lost between planning and delivery. Each meeting with him leaves our team with clear takeaways and actionable next steps. Working with Brian has truly elevated our UX efforts, and we are very happy to be partnering with him.
The UX Agency You Can Rely On
UX Research | UX/UI Design
PROJECT:
Product Page Redesign
UX Research | UX/UI Design | A/B Testing
PROJECT:
Cart & Checkout Redesign
UX Research | UX/UI Design | Shopify Development
PROJECT:
Shoppable Product Landing Page
UX Research | UX/UI Design | Data Analysis
